QR Codes are becoming increasingly popular due to smart phone adoption. If used correctly and in the correct marketing context they provide a quick and simple way to provide information to the customer or start the communication process.

27% among 18-34 year-olds used QR Codes.

Pitney Bowes Survey -- January 2013

QR Codes are used in many areas starting with instructions that tell the customer to scan QR code to enter sweepstakes, scan this code to receive recipe or scan this code and receive free gift. One advantage of QR codes is ability to easily track QR code usage and compare it against other promotional materials.

It's important that QR Codes are correctly used in your advertising campaign. When used in conjunction with other types of advertising it can provide a lot of benefit and value. You are able to bridge the gap between static and dynamic information.